The Chief Executive Officer of Joegad Films, Paul Joegad, has called on Africans living in the Diaspora to channel their professional expertise and financial resources into Africa’s creative economy to create jobs and elevate industry standards across the continent.
The US-based Ghanaian film producer appealed for a virtual engagement with the African Chamber of Content Producers, part of the Chamber’s ongoing efforts to connect with Diasporan Africans and encourage meaningful investment in the creative sector.
“Africa’s creative industry holds enormous untapped potential, especially in film and television, but it requires structured investment and technical expertise to compete globally,” Mr. Joegad said.
“Diasporan Africans are uniquely positioned to bridge this gap, bringing skills, networks, and exposure gained abroad back home.”
Revealing plans to return to Ghana and Nigeria, Mr. Joegad said he would invest directly in the industry through a new project titled Kismet, which is currently in development.
He described his decision as both a personal and professional responsibility, urging other Africans in the Diaspora to consider similar steps.
“Sustainable growth will not come solely from external interest,” he added. “Africans must take ownership of their stories, platforms, and production systems. Investment in Africa should not be viewed as charity, but as a viable economic and cultural opportunity.”
Dwomoh-Doyen Benjamin, President of the African Chamber of Content Producers, commended Mr. Joegad for responding to the call and taking decisive steps to invest in the continent. He described the move as a strong example of leadership needed to strengthen Africa’s creative independence.
Mr. Benjamin said the Chamber would intensify its engagement with Diasporan Africans as part of a broader strategy to promote African-led ownership of content, production, and distribution. He stressed that content sovereignty was central to the Chamber’s mission, noting that Africa must control the systems through which its stories are produced while collaborating with international platforms for accurate representation.
The engagement is part of a wider initiative by the African Chamber of Content Producers to position Africa’s creative economy as a major driver of employment, cultural influence, and economic growth across the continent and beyond.
Source: GNA
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